TCP Competition
Tell a Brand Story with Tube Car Panels
Are you one of those people who stands on the Tube desperately trying to avoid your fellow passengers gaze? Do you find yourself searching the carriage for something interesting to occupy your attention? You're not alone...It seems that most of us who travel on the Underground welcome engaging Tube Car Panel ads as they can entertain us during our daily journeys.
TCP’s can do this better than any other advertising format, they capture people's attention at a time when they're more than happy to be distracted. They can tell a story and relay information about a product that's often difficult to get across on any other media platform. The positioning of these ads and the fact that they're a welcome feature makes them a great showcase for a brand’s story.
In January 2008 we ran a competition challenging the creative industry to come up with the perfect TCP. This ad had to be based on a current client brief and needed to tell the brand story or relay key information in the most engaging and entertaining way possible.
CONGRATULATIONS
WINNER
Client: Prostate Cancer Research Foundation
Agency: The Communications Agency
Creative Director: Alan Curson
Art Director: Shaun Patchett
SHORTLIST
Below are the shortlisted campaigns:
Client: Aga
Agency: Ogilvy Group
Copywriter: Alun Howell
Art Director: Vijay Sawant
Client: American Airlines
Agency: McCann Erickson
Copywriter: Alex Fraser
Art Director: Mark Rowbotham
Client: Audi
Agency: Bartle Bogle Hegarty
Creative Director: Russell Ramsey
Creative Director: Kevin Stark
Art Director: Mark Reddy
Copywriter: Nick Kidney
Client: Bea’s of Bloomsbury
Agency: 24 Hour Company
Art Director: Colleen Jolly
Client: Bowel Cancer UK
Agency: BEC London
Creative Partner: Chris Barraclough
Creative Partner: Steve Edwards
Client: Costa
Agency: Meteorite
Copywriter: Alex Bass
Art Director: Chris Jefferys
Client: Domestos
Agency: Ogilvy Action
Copywriter: Paul Garner
Art Director: Clare Marshall
Client: E Cover
Agency: Bray Leino
Copywriter: Henry Challender
Art Director: Scott Franklin
Client: Evening Standard
Agency: McCann Erickson
Art Director: Mark Rowbotham
Art Director: Alex Fraser
Client: Goldfish Credit Card
Agency: Grey London
Jonathan Marlow
Jimmy Blom
Client: Head and Shoulders for Men
Agency: Saatchi & Saatchi Group
Rachel Donovan
Izy Peugniez
Art Director/Typographer: Roger Kennedy
Client: Honda
Agency: Inferno
Copywriter: Craig Kind
Copywriter: Jaime Diskin
Art Director: Paul Nowilkowski
Client: Innocent Drinks
Agency: Innocent
Designer/Copywriter: Stuart Madden
Creative/Copywriter: Ceridwen Tallett
Designer/Copywriter: Ben Williams
Creative Specialist: Tansy Drake
Brand Director: Dan Germain
Client: Jessops
Agency: TBWA\MANCHESTER
Copywriter: Joe Coleman
Art Director: Grace Mills
Account Director: Steve Groves
Client: John Lewis
Agency: Lowe London
Copywriter: Kevin Kneale
Art Director: Don Barclay
Client: Keep A Child Alive
Agency: ebb&flow
Executive Creative Director: Jon Daniel
Account Director: Michael Liburd
Client: Languages Out There
Agency: Inferno
Copywriter: Jaime Diskin
Art Directors: Ben Kaberry
Art Directors: Paul Nowilkowski
Designer: Mark Bennett
Client: Leeds Castle
Agency: Zest
Art Director: Ryan Edwards
Art Director: Mark Williams
Client: Lost for Words, a novel by Lorelei Mathias
Creative Agency: Rapier
Designer: Ken Metson
Copywriter: Lorelei Mathias
Art Director: Roger Pearce
Client: Marie Curie Cancer Care
Agency: DLKW
Art Director: Steve Drysdale
Copywriter: Steve Boswell
Client: Pocket Issue
Agency: Perfect World Communications
Creative Director: Helen Noel
Designer: Joandi Schellingerhout
Copywriter: Nat Price
Client: Pro Plus
Agency: JWT
Kevin Masters
Miles Bingham
Client: Royal Mail
Agency: Meteorite
Dan Douglass
Client: RSPB
Agency: Cascaid
Copywriter: Selina Heathcote
Art Director: Angela Coster
Client: Sainsburys
Agency: aia
Art Director: Ilinca Dumitrescu
Copywriter: Anthony Richards
Client: Sandra Shevey – Alfred Hitchcock Tours
Paul Harckham
Client: Sense
Agency: Bluefrog
Copywriter: Ed Hamilton
Art Director: Simon Lane
Client: Shelter
Agency: Hooper Galton
Art Director: Rob Auton
Copywriter: Maxine Hodgson
Client: Silver Cross
Agency: Love
Copywriter: Simon Griffin
Art Director: Phil Skegg
Client: Simply Sausages
Agency: Golley Slater
Copywriter: Phil Hickes
Art Director: Dave Abbott
Client: Solar Aid
Agency: Whitewater
Nick Couldry
Client: Taylor’s Coffee
Agency: Love
Dave Bevan
Dave Palmer
Client: The Army
Agency: Publicis
Alex Ball
Andy Johns
Client: The Writer
Agency: The Writer
PR & Marketing Manager: Caitlyn Granse
Copywriter: Molly Mackey
Creative Director: Neil Taylor
Designer: Rob Andrews at R&D&Co
Client: Tooth Brush Buddy
Agency: AMV BBDO
Jason Fretwell
Neil Craddock
Client: Virgin Trains
Agency: RKCR/Y&R
Copywriter: Paul Burke
Art Director: Chris Hodgkiss
Art Director: Pip Bishop
Client: Visit Britain/Enjoy England
Agency: Front
Creative Lead: Joe Chetcuti
Art Director: Chris David
Client: Volkswagen
Agency: Tribal DDB
Matt Killeen
Martin Jon Adolfsson
Client: Workplace Giving UK
Agency: Design Culture Associates
Creative Director & Account Handler: Steve Wilkins
Creative Director & Account Handler: Kristen Streten
Client: World Vision
Agency: Meteorite
Alex Bass
Chris Jefferys
Client: Y Care International
Agency: Bluefrog
Copywriter: Aline Reed
Art Director: Simon Lane
Client: Y Care International
Agency: Bluefrog
Copywriter: Mark Phillips
Copywriter: Aline Reed
Art Director: Simon Lane
Client: Young’s Bitter
Agency: Evolving Media LTD
Designer: Andre Van Der Ploeg
Copywriter: Rob Mustoe