Rail formats
48 Sheet & 96 Sheet
These provide the largest creative scope at the busiest key stations, in high visibility locations. Whether cross-track, in station forecourts, on concourses or on platforms – no one can miss this format.
Landmarks - stand out from the crowd
This premium site gives fantastic brand stature, dominating the station environment. Large, eye-catching stretch skin displays are back-lit and located in prominent positions to ensure your message cannot be missed.
16 Sheet
This unique and eye-catching display is available in selected stations. 16 Sheets give you the chance to stand out from the crowd with a lower entry cost than other large formats.
12 Sheet
Translate 48 Sheet copy to this ‘unique to rail’ format. Available on selected lines, the 12 Sheet comes into it’s own on the Tyne and Wear Metro, where cross-track illuminated 12 Sheets offer the ideal format to extend roadside campaigns into the heart of Newcastle.
6 Sheet
Back-lit, this is a shining example of a way to bring your brand to life. Every 6 Sheet campaign should have CBS Outdoor National Rail on the schedule. Allow a key audience to get up close and personal with the time to read ads and take in your message.
4 Sheet
Frequency and long exposure are the hallmarks of this popular format. 4 Sheets have a low entry point delivering great coverage and frequency plus value for money.
Passenger Panels
These in-carriage panels are unique in their effectiveness for call to action campaigns, or to relay detailed information. They enable passengers to note down phone numbers and website addresses as they travel.
Carriage Cards
Carriage cards are positioned in the perfect place for eye level interaction. Travel with a captive audience for an average of 13 minutes* on every journey made on the Tyne and Wear Metro. They communicate on an intimate level, providing opportunities for direct response prompts.
Stair, Lift & Escalator Panels
As one of the first and last advertising the passenger will see, these are excellent formats for point-of-sale messages and directional advertising.
Impact Opportunities
A range of Impact opportunities are available at selected stations across the UK. Impact encompasses all that is creative, with bespoke solutions to meet your brand needs. From floor graphics, ticket gateways, banners and sampling, to complete station dominations, our Impact team can bring your brand to life on National Rail. For more information, please contact one of the Impact team on 020 7482 3000.