Recent News

Westfield London to host giant digital advertising screens
 (30-10-2008)

Luxury and tech brands sign up for digital advertising innovation

CBS Outdoor signs first digital advertisers at Westfield London
 (28-10-2008)

Tiffany & Co, Yves Saint Laurent, Mulberry, Samsung and T-Mobile are among the launch advertisers who have signed up with CBS Outdoor to captivate the estimated 20 million consumers a year who will be visiting Westfield London, which opens its doors on Thursday 30 October.

CBS Outdoor wins at the 2008 Fresh Awards
 (09-10-2008)

CBS Outdoor has recently won 5 awards at the 2008 Fresh Awards, held on 9th October in Manchester.

CBS Outdoor launches new giant bus ad medium
 (09-09-2008)

CBS Outdoor has launched a new large-format bus advertising opportunity for clients keen to use the high-impact nature of exterior bus advertising to captivate consumers on the move.

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Tram formats

Wrapped Tram

Wrapped Trams

Wrapping an advertiser’s brand message around a tram gives this format real standout in the city centre. For advertisers looking to make a bold, unmissable statement, trams offer a variety of highly creative large format opportunities. Their eye-catching design, as well as the ability to showcase brands, will ensure one advertiser dominates these key urban networks.

Mega Side

Mega Sides

For a cost effective alternative to a Wrapped Tram, the Mega Side covers the whole of one side of a carriage, while still allowing standout amongst high street shoppers. The combination of the tram’s movement and one of the largest creative opportunities in the centre of town will get heads turning.



Super Square

Super Squares

Super Squares are an eye-catching format on the side of trams which give a large-scale creative opportunity within busy city areas. Advertisers can brand a large, square vinyl area on the offside of the tram that is guaranteed to be noticed.





Tram 6 Sheet

6 Sheets

Tram 6 Sheets are found in high-traffic pedestrian areas on pavements or platforms, giving point-of-sale support when consumers are on the move with money to spend.







Tramliner

Tramliners

Tramliners run along the entire length of the tram just below the window, allowing for a continuous advertising message, or a repeated brand name. They present a great opportunity for one advertiser to dominate the heart of Sheffield, Croydon or the West Midlands.



Tram Superside

Supersides

Supersides provide the ideal way of delivering advertising directly to people on the high street. Placed high up on the side of the tram, they catch both pedestrian and driver attention. Tram Supersides are also the same size as bus Supersides which easily allow for integrated campaigns.



Tram Interior Panel

Passenger & Interior Panels

Passenger Panels within a tram capitalise on the length of time people spend on their journey around the city centre. This makes them ideal for detailed messages or branding.

Offering from the same dwell time benefit as Passenger Panels, Interior Panels are perfect for longer copy ads or prompts as last minute reminders. These landscape shaped panels are also good for direct response advertising.