Ticketing

Captivate consumers

64% of commuters say that they have bought, or tried something as a direct result of seeing advertising on the Underground and tickets and Ticket Gateways are an excellent format for driving this kind of direct response.

It is now possible to advertise on London Underground ticket wallets, which is ideal for clients looking to get a message directly into the hands of Tube users.

Tickets and Ticket Backs

Each month, over 3.5m printed tickets are produced by London Underground. We can now offer adverstiers the chance to get their messages in the hands of consumers as they travel around London. Printed tickets are most often bought by occasional travellers and tourists who have high disposable incomes and are looking for buying guides.

Tickets can be an excellent direct response mechanic to drive footfall or sales anywhere in London.

Ticket Gateways offer; Location, Frequency and Engagement

Location: Ticket gateways can be purchased in a number of ways including station by station, line by line or in packs. An example of which is the Interchange Pack, reaching 15.86m people every fortnight. This kind of choice offers retailers location-specific campaigns and the ability to target individuals based on lifestyle or activity.

Frequency: Ticket Gateways guarantee contact with every single Underground user, each and every time they use the Tube. Campaigns can now also be booked for as little as 2 weeks making them more flexible than ever before.

Engagement Ticket Gateways now have the benfit of paddle creative, this provides an extra dimension for captivating consumers on the move. So, whether you want to do one continuous design or just one design per gate to maximise on the impact that comes with the movement, they offer an excellent creative canvas.


For more information please contact the London Client team on 020 7482 3000.