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Recent News

CBS Outdoor launches cross-track projection
 (30-06-2008)

Nestlé, Sky, Magners, Paramount, InBev and Dewynters have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor’s revolutionary digital media opportunity on the London Underground – a world first in terms of its screen size and sophistication.

CBS Outdoor launches new green initiative
 (02-05-2008)

Bus advertising trials see successful development of first recyclable materials.

CBS Corporation to acquire International Outdoor Advertising Group (IOA) for $110 million in cash
 (25-04-2008)

Leading Outdoor Advertising Company in South America Has Over 17,000 Advertising Faces in Argentina, Brazil, Chile and Uruguay

  • Research
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  • Key research projects
  • Further bus research
  • Further tube research
  • Audience cover & OTS

At CBS Outdoor, Research and Insight exists to develop an understanding of how advertising on our media will gain maximum benefit for advertisers. Through analysis of existing industry research and the commissioning of dedicated studies, we have developed an in-depth knowledge of our media and its role in the broader advertising landscape.

A large selection of this research is available for you to view or download in this section of the CBS Outdoor website but if you would like more information on research at CBS Outdoor contact James Gough on 020 7482 3000 or email james.gough@cbsoutdoor.co.uk

Throughout 2007, CBS Outdoor will be commissioning further research to strengthen the knowledge and understanding of our media.

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