Audience cover & OTS
Underground audience
Welcome to TRAC online, CBS Outdoor’s Tube audience measurement system, which is incorporated into Postar. TRAC provides audience coverage and frequency for London Underground/DLR advertising campaigns.
A full online version of TRAC will be available shortly, but in the meantime please contact your CBS Outdoor account manager or use Mini TRAC on the following link which will give you coverage and frequency for the main Tube packages and demographics click here.
For more detailed information about TRAC methodology click here.
Bus exteriors
Welcome to BUSADS, CBS Outdoor’s bus audience measurement system. BUSADS was updated with recent travel information in 2006 and shows audience cover and frequency delivered by a bus campaign nationally, by conurbation, city or ISBA region.
An online version of BUSADS will be available shortly. Until then please contact your CBS Outdoor account manager or use Mini BUSADS on the following link which will give you coverage and frequency for the main Bus packages and demographics click here.
For more detailed information about BUSADS methodology click here.
Bus interiors
Welcome to BIRT, CBS Outdoor’s bus interior audience measurement system. BIRT uses TfL, London Travel report and TGI data to show audience cover and frequency delivered from XL Interior Passenger Panels inside buses in Greater London.
An online version of BIRT will be available shortly. Until then please contact your CBS Outdoor account manager or use Mini BIRT on the following link which will give you coverage and frequency for the main XL Interior Passenger Panel packages and demographics click here.
For more detailed information about BIRT methodology click here