CBS Outdoor has conducted many research projects to develop an understanding of how consumers are captured and captivated by bus advertising.
A summary of each project can be downloaded by clicking the links below.
Recent News
- CBS Outdoor launches cross-track projection
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(30-06-2008)
Nestlé, Sky, Magners, Paramount, InBev and Dewynters have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor’s revolutionary digital media opportunity on the London Underground – a world first in terms of its screen size and sophistication.