Recent News

Westfield London to host giant digital advertising screens
 (30-10-2008)

Luxury and tech brands sign up for digital advertising innovation

CBS Outdoor signs first digital advertisers at Westfield London
 (28-10-2008)

Tiffany & Co, Yves Saint Laurent, Mulberry, Samsung and T-Mobile are among the launch advertisers who have signed up with CBS Outdoor to captivate the estimated 20 million consumers a year who will be visiting Westfield London, which opens its doors on Thursday 30 October.

CBS Outdoor wins at the 2008 Fresh Awards
 (09-10-2008)

CBS Outdoor has recently won 5 awards at the 2008 Fresh Awards, held on 9th October in Manchester.

CBS Outdoor launches new giant bus ad medium
 (09-09-2008)

CBS Outdoor has launched a new large-format bus advertising opportunity for clients keen to use the high-impact nature of exterior bus advertising to captivate consumers on the move.

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Key research projects

Over the last 18 months CBS Outdoor has conducted several research projects to further the understanding of how consumers on the move are captured and captivated by outdoor advertising. These are available for you to view or download via the links below.

For more information on these research projects please contact your CBS account manager or James Gough on 020 7482 3000 or email james.gough@cbsoutdoor.co.uk

Consumers On The Move

The first in-depth study looking at ‘consumers on the move’ outside the capital. 4000 interviews across eight cities throughout England, Scotland and Wales were commissioned to investigate who these ‘Consumers on the Move’ are, and what makes them tick.


Click here to download the COTM Outside London presentation.
Click here to download the COTM Midlands presentation.
Click here to download the COTM North East presentation.
Click here to download the COTM Scotland presentation.
Click here to download the COTM South Wales and West presentation.

Mobile Pound Research

If you are looking to understand how valuable consumers on the move are to advertisers and how all consumers are more desirable when they are mobile, then read the Mobile Pound Research

Click here to download the presentation.
Click here to download a one page summary.

The London Commuter

After conducting one of the most in-depth and innovative studies of London commuters, CBS Outdoor’s TLC research study reveals how Londoners really relate to the advertising they encounter and their consumption of media.

The TLC research, which canvassed the opinions of more than a thousand London commuters, reveals the extent to which advertising plays a positive part in the lives of consumers on the move and shows that advertising in the right environment is welcomed and valued as a source of information and entertainment.

For more information please visit www.thelondoncommuter.com
Click here to download the presentation.
Click here to download a one page summary.

Total Recall

Engagement with advertising is a critical component of any successful campaign and one key factor influencing such engagement is duration of exposure. The Total Recall research quantifies how a longer dwell time leads to much higher levels of advertising recall and retention, whilst also demonstrating how it produces greater levels of brand empathy and motivation.

Click here to download the presentation.
Click here to download a one page summary.

Ad Avoidance

We are living in what has been termed ‘the age of noise’. The struggle to get any kind of cut-through in a clutter-filled era is becoming increasingly difficult. Consumers are increasingly avoiding advertising, sometimes passively yet often in an active manner. This research presentation demonstrates how Tube and bus advertising not only have the lowest incidence of ad avoidance but are also the most welcomed of all advertising media.

Click here to download the presentation.
Click here to download a one page summary.

Captive Message Time

Increasingly there is a need to look further than coverage and frequency when considering advertising engagement. The Captive Message Time research was an innovative approach which included the factor of time spent consuming adverts. Using industry currencies, the research illustrates how much time the average Londoner actually spends consuming ad messages across various media in a given period.

Click here to download the presentation.
Click here to download a one page summary.