Recent News

CBS Outdoor launches cross-track projection
 (30-06-2008)

Nestlé, Sky, Magners, Paramount, InBev and Dewynters have signed as the official launch partners of Cross-track Projection (XTP), CBS Outdoor’s revolutionary digital media opportunity on the London Underground – a world first in terms of its screen size and sophistication.

Reaching Consumers on the Move in Yorkshire

Almost five million adults live in Yorkshire and the region boasts five cities; Leeds, York, Sheffield, Hull and Bradford. Build your brand in the eyes of Yorkshire consumers with CBS Outdoor’s bus, rail and tram advertising opportunities, and where 86% of the population notice Outdoor advertising every week.

Advertising Opportunities

Bus

A recent investigation into how bus advertising engages with today’s consumers has shown that people welcome, notice and remember bus advertising. 86% of people can spontaneously recall a specific bus advert and 80% of consumers have acted on a bus advert they’ve seen. Bus advertising delivers far wider coverage than local press and radio; the latest readership for the Yorkshire Evening Post is 173,878 – that’s just 15% coverage of the area. Radio Aire reaches 150,000 adults each week – only 16% of the area. An average four week bus advertising campaign in Leeds reaches 90% of consumers on the move.*

National Rail

Deliver your message to a wide, affluent and upmarket audience with platform advertising on Northern Rail, GNER and First TransPennine rail Deliver your message to a wide, affluent and upmarket audience with platform advertising on Northern Rail, GNER and First TransPennine rail networks. Annual footfall at York station alone is 10.6 million. What’s more, the average traveller dwell time is seven minutes and research shows that the longer your audience spends with your campaign message, the more likely it is to be remembered and acted on, and the greater the empathy they have with your brand.

Sheffield Supertram

With 13 million journeys on the Sheffield Supertram each year, tram advertising is a great opportunity to reach Sheffield’s thriving community on their daily commute, shopping trips or when they’re out on the town. Sheffield Supertram carries advertising at tram stations plus interior and exterior opportunities on the trams themselves.

Sources: TGI, Q Media - The Road to Enlightenment, Total Recall: TNS 2006, GNER, Sheffield Supertram
*Sources: JICREG, RAJAR, BUSADS

Click here for the Yorkshire ratecard

For more information on reaching consumers on the move in Yorkshire, please call 01132 422 294 or 0800 22 66 33 or email info@cbsoutdoor.co.uk