Recent News

Westfield London to host giant digital advertising screens
 (30-10-2008)

Luxury and tech brands sign up for digital advertising innovation

CBS Outdoor signs first digital advertisers at Westfield London
 (28-10-2008)

Tiffany & Co, Yves Saint Laurent, Mulberry, Samsung and T-Mobile are among the launch advertisers who have signed up with CBS Outdoor to captivate the estimated 20 million consumers a year who will be visiting Westfield London, which opens its doors on Thursday 30 October.

CBS Outdoor wins at the 2008 Fresh Awards
 (09-10-2008)

CBS Outdoor has recently won 5 awards at the 2008 Fresh Awards, held on 9th October in Manchester.

CBS Outdoor launches new giant bus ad medium
 (09-09-2008)

CBS Outdoor has launched a new large-format bus advertising opportunity for clients keen to use the high-impact nature of exterior bus advertising to captivate consumers on the move.

Free Call Back

Reaching Consumers on the Move in the North West

England’s North West is home to 6.8 million people – the largest region outside London and the South East with nearly 12% of the UK’s population. It incorporates Manchester, Chester, Lancaster, Carlisle and Liverpool – the 2008 European Capital of Culture. Build your brand in the eyes of the North West consumer with CBS Outdoor’s bus, rail and Metro advertising opportunities where 86% of the population notice Outdoor advertising every week.

Advertising Opportunities

Bus

Advertise on the most seen medium in town and influence spend amongst high street shoppers across the North West. 62% of people across the region notice adverts on buses each week. Bus advertising delivers far wider coverage than local press and radio; in Manchester alone, a bus advertising campaign reaches 55% more of the population than the Manchester Evening News and 66% more than Key 103.*

National Rail

Deliver your message to an affluent and upmarket audience with platform advertising on Arriva Wales, Northern Rail and First TransPennine rail networks, as well as on-train opportunities on the Central Trains network. The average traveller dwell time on platform is seven minutes and new research shows that the longer your audience spends with your campaign message, the more likely it is to be remembered and acted on.

Merseyrail

2.5 million passenger journeys are made on the Merseyrail network every month. Advertising here will deliver your message to commuters and leisure-seekers across the area.

Metrolink

20 million passenger journeys per year - 55,000 passengers per day travel into the heart of Manchester for their commute, shopping trip or to meet friends. 73% of these passengers use the system every day leading to high frequency, familiarity and increased dwell time. Manchester Metro carries interior and exterior opportunities, plus 4 Sheets at tram stops.



Consumers On The Move

The first in-depth study looking at ‘consumers on the move’ outside the capital. 4000 interviews across eight cities throughout England, Scotland and Wales were commissioned to investigate who these ‘Consumers on the Move’ are, and what makes them tick.

Click here to download the COTM Outside London presentation.

Click here for the North West ratecard

For more information on reaching consumers on the move in the North West, please call 0161 877 7414 or 0800 22 66 33 or email info@cbsoutdoor.co.uk

*Based on a £10,000 bus Streetliners campaign compared with an equal spend with Manchester Evening News and Key 103. Coverage figures from Busads, JICREG and RAJAR.

Sources: England’s North West, TGI,
Total Recall: TNS 2006, Merseyrail