Recent News

Westfield London to host giant digital advertising screens
 (30-10-2008)

Luxury and tech brands sign up for digital advertising innovation

CBS Outdoor signs first digital advertisers at Westfield London
 (28-10-2008)

Tiffany & Co, Yves Saint Laurent, Mulberry, Samsung and T-Mobile are among the launch advertisers who have signed up with CBS Outdoor to captivate the estimated 20 million consumers a year who will be visiting Westfield London, which opens its doors on Thursday 30 October.

CBS Outdoor wins at the 2008 Fresh Awards
 (09-10-2008)

CBS Outdoor has recently won 5 awards at the 2008 Fresh Awards, held on 9th October in Manchester.

CBS Outdoor launches new giant bus ad medium
 (09-09-2008)

CBS Outdoor has launched a new large-format bus advertising opportunity for clients keen to use the high-impact nature of exterior bus advertising to captivate consumers on the move.

Free Call Back

Reaching Consumers on the Move in Scotland

Over five million people live in Scotland. Edinburgh is the country’s vibrant, dynamic capital, with its renowned annual comedy festival. It’s also home to Glasgow, the country’s largest city, cosmopolitan Aberdeen, thriving Dundee and the highland city of Inverness.

Build your brand in the eyes of Scotland’s consumers with CBS Outdoor’s bus and rail advertising opportunities and where 87% of the population notice Outdoor advertising every week.

Advertising Opportunities

Bus

Advertise on the most seen medium in town and influence spend amongst high street shoppers in Scotland – 68% of people across the country notice adverts on buses each week. Bus advertising delivers far wider coverage than local
press and radio; the latest readership for the Edinburgh Evening News is 114,134 – that’s just 30% coverage of Edinburgh. ForthOne reaches 280,000 adults each week – that’s only 26% of the area. An average four-week bus advertising campaign in Edinburgh reaches 94% of consumers on the move.*

National Rail

Deliver your message to a wide, affluent and upmarket audience with platform advertising on the First ScotRail network; 77.3 million passenger journeys are made across stations including Glasgow, Edinburgh, Aberdeen and Dundee.
What’s more, the average traveller dwell time on a platform is seven minutes and new research shows that the longer your audience spends with your campaign message, the more likely it is to be remembered and acted on.

Sources: Scottish Executive, Scottish Enterprise, TGI 2007, Total Recall: TNS 2006, First ScotRail
*Sources: JICREG, RAJAR, BUSADS

Click here for the Scotland ratecard

For more information on reaching consumers on the move in Scotland, please call 01506 443 300 or 0800 22 66 33 or email info@cbsoutdoor.co.uk