
Reaching Consumers on the Move in the South West and Wales
The South West of England is a vibrant and dynamic region with one of the strongest business locations in the UK
and home to almost five million people. Key conurbations include Bath, Bristol, Exeter, Oxford & Plymouth – centres
for learning, culture and tourism.
South Wales has a population of over 1.2 million people and includes the key cities of Swansea, Newport and Cardiff.
As the fastest growing city in Europe, Cardiff has everything you would expect from a capital city with a strong
business base and world renowned sporting and cultural venues in the Millennium Stadium and Millennium Centre.
Build your brand in the eyes of the South West and Wales consumer with CBS Outdoor’s bus and rail advertising opportunities. 84% of the South West population and 82% in Wales notice Outdoor advertising every week.
Advertising Opportunities
Bus
Advertise on the most seen medium in town and influence spend amongst high street shoppers – over half of all adults in the South West and Wales notice adverts on buses each week. In an increasingly fragmented media market place, bus advertising delivers greater coverage than local press and radio, with unmissable creative canvasses that build local and national brands as well as delivering call to action messages.
National Rail
Deliver your message to a wide, affluent and upmarket audience with advertising on Arriva Wales and First Great Western rail networks. Eight million passenger journeys are made annually from Bristol Stations and over 5 million from Cardiff stations. What’s more, the average traveller dwell time is seven minutes and new research shows that the longer your audience spends with your campaign message, the more likely it is to be remembered and acted on.
Sources: SWRDA, Visit Wales, TGI, Total Recall: TNS 2006, First Great Western
Click here for the West & Wales ratecard
For more information on reaching consumers on the move in the West & Wales, please call 0117 964 9927 or 0800 22 66 33 or email info@cbsoutdoor.co.uk
