Reaching Consumers on the Move in Scotland

Over five million people live in Scotland. Edinburgh is the country’s vibrant, dynamic capital, with its renowned annual comedy festival. It’s also home to Glasgow, the country’s largest city, cosmopolitan Aberdeen, thriving Dundee and the highland city of Inverness.

Build your brand in the eyes of Scotland’s consumers with CBS Outdoor’s bus and rail advertising opportunities and where 87% of the population notice Outdoor advertising every week.

Advertising Opportunities

Bus

Advertise on the most seen medium in town and influence spend amongst high street shoppers in Scotland – 68% of people across the country notice adverts on buses each week. Bus advertising delivers far wider coverage than local
press and radio; the latest readership for the Edinburgh Evening News is 114,134 – that’s just 30% coverage of Edinburgh. ForthOne reaches 280,000 adults each week – that’s only 26% of the area. An average four-week bus advertising campaign in Edinburgh reaches 94% of consumers on the move.*

National Rail

Deliver your message to a wide, affluent and upmarket audience with platform advertising on the First ScotRail network; 77.3 million passenger journeys are made across stations including Glasgow, Edinburgh, Aberdeen and Dundee.
What’s more, the average traveller dwell time on a platform is seven minutes and new research shows that the longer your audience spends with your campaign message, the more likely it is to be remembered and acted on.

Sources: Scottish Executive, Scottish Enterprise, TGI 2007, Total Recall: TNS 2006, First ScotRail
*Sources: JICREG, RAJAR, BUSADS

Click here for the Scotland ratecard

For more information on reaching consumers on the move in Scotland, please call 01506 443 300 or 0800 22 66 33 or email info@cbsoutdoor.co.uk