Recent News

Westfield London to host giant digital advertising screens
 (30-10-2008)

Luxury and tech brands sign up for digital advertising innovation

CBS Outdoor signs first digital advertisers at Westfield London
 (28-10-2008)

Tiffany & Co, Yves Saint Laurent, Mulberry, Samsung and T-Mobile are among the launch advertisers who have signed up with CBS Outdoor to captivate the estimated 20 million consumers a year who will be visiting Westfield London, which opens its doors on Thursday 30 October.

CBS Outdoor wins at the 2008 Fresh Awards
 (09-10-2008)

CBS Outdoor has recently won 5 awards at the 2008 Fresh Awards, held on 9th October in Manchester.

CBS Outdoor launches new giant bus ad medium
 (09-09-2008)

CBS Outdoor has launched a new large-format bus advertising opportunity for clients keen to use the high-impact nature of exterior bus advertising to captivate consumers on the move.

Free Call Back

Reaching Consumers on the Move in the South East

The South East of England is home to over nine million adults, with 72% more people per square mile than anywhere else in the UK. Including the affluent commuter counties of Berkshire, Buckinghamshire, Essex, Kent, Hampshire, Oxfordshire, Surrey and Sussex, it has a total household income in excess of £180billion. The South East has seen a population growth over the last twenty years that is twice that of the rest of the UK. It has 14% more disposable income than the UK average, with 79% of people working. CBS Outdoor offers advertising solutions that will capture and captivate consumers on the move across the South East and where 87% of the population notice Outdoor advertising every week.

Advertising Opportunities

Bus

The number of annual bus journeys outside London has increased. Over five million people in the South East notice
bus advertising each week, making it the most seen medium in town. New research (The Road to Enlightenment 2007) shows 86% of people can spontaneously recall a specific bus advert and 80% of consumers have responded to an advert they have seen on a bus. Buses create impact on the high street, give brand stature, act as a community notice board
and offer flexibility to target specific areas.

National Rail

South East train users are wealthy. 60% are between the ages 26-54 and 63% are in full time work – almost three quarters of these in professional occupations. Rail travellers make habitual journeys, with up to half of them travelling at least once a week on their local network. Advertise on First Capital Connect, First Great Western, Chiltern and GNER networks to reach your target audience on a regular basis.

London Underground

An unrivalled combination of engaging formats, a young, dynamic and upmarket audience, as well as time spent on
the network, makes the London Underground a unique advertising proposition. Providing a vital link between East London and the business centre of Bank and Canary Wharf, is the Docklands Light Railway (DLR). CBS Outdoor
provides a range of advertising opportunities across this network designed to reach the thriving local community,
as well as travellers to London City airport, the London Arena and ExCel. For advertisers wanting to reach the millions
of commuters, shoppers and tourists who regularly use these transport systems, the premium cross-track gallery
sites, bespoke creative opportunities, and eye-catching digital screens, offer a wide variety of effective solutions.

Sources: ONS, TGI 2007 (Qtr2) MSMIT, Q Media: Road to Enlightenment, National Passenger Survey, Wave 15, 2006

Click here for the South East ratecard

For more information on reaching consumers on the move in the South East, please call 0207 428 3592 or 0800 22 66 33 or email info@cbsoutdoor.co.uk