Reaching Consumers on the Move in Tyne Tees
Tyne Tees is a vibrant, dynamic and innovative region and home to around 2.5 million people. Key conurbations include Newcastle, Gateshead, Sunderland, Durham, Middlesbrough and Darlington – centres for learning, culture and tourism. Build your brand in the eyes of the Tyne Tees consumer with CBS Outdoor’s bus and rail advertising opportunities and where 86% of the population notice Outdoor advertising every week.
Advertising Opportunities
Bus
A recent investigation into how bus advertising engages with today’s consumers has shown that people welcome, notice and remember bus advertising. 86% of people can spontaneously recall a specific bus advert and 80% of consumers have acted on a bus advert they’ve seen. Bus advertising delivers far wider coverage than local press and radio. An average four-week bus advertising campaign in Newcastle reaches 92% of consumers on the move.
National Rail
A survey of people in the North East discovered that 67% of them prefer National Rail with advertising. Deliver your message to a wide, affluent and upmarket audience with advertising on Northern Rail, TransPennine Express and GNER rail networks. Annual footfall at Newcastle’s Central Station alone is 20.8 million. What’s more, the average traveller dwell time is seven minutes and research shows that the longer your audience spends with your campaign message, the more likely it is to be remembered and acted on and the greater empathy they have with your brand.
Tyne & Wear Metro
Voted as one of the iconic symbols of the North East, advertisers can benefit from an advertising platform that 75%
of consumers welcome and which reaches an increasing number of daily passengers in a captive environment. With over
39 million journeys on the Metro each year and 59 stations serving Newcastle, Gateshead, Sunderland, North Tyneside
and South Tyneside, it’s perfect for reaching the region’s shoppers, commuters, leisure-seekers or students.
Sources: Visit NewcastleGateshead, TGI, Q Media – The Road to Enlightenment, Dipsticks – Consumers on the Move, GNER, Total Recall: TNS 2006, Nexus
Click here for the Tyne Tees ratecard
For more information on reaching consumers on the move in Tyne Tees, please call 0191 260 3860 or email info@cbsoutdoor.co.uk